Innovative concept
The commenter below is incorrect -- the 3 words do not change. The grid is 3x3 meters; if you zoom in close enough youll see the grid. At a small scale you wont have the precision to tap the same grid, so it may appear that the words "change."
This is DNS for the real world. Similar to the MILS or USNG -- applications for EM perhaps. Great concept that needs wide adoption to succeed.
Gladly Manly about
what3words: Navigation & Maps, v2.8.3